A Radically Simple Food Diary

Elevator Pitch

Moderation is a radically simple food diary, with a beautiful iOS-centric UI, which aims to bring the fun back to tracking what you eat. The App removes the complexity of scanning barcodes or counting calories, and instead presents a simple interface to quickly record if what you have eaten was healthy or not. People who track what they eat are more mindful of their eating choices. Moderation makes this as simple as possible, all from just one tap per meal.

Who created Moderation?

Hi, I'm Dominic Williams (👋). I'm an independant iOS developer from South Wales, UK 🏴󠁧󠁢󠁷󠁬󠁳󠁿. I sometimes create podcasts such as Dev Brewed, and you can follow me on Twitter and If social media isn't your thing, you can send me an email.

Key Features

  • A radically simple, yet beautiful design
  • One tap food tracking ™
  • Save time by not having to worry about calorie counting or scanning barcodes
  • Interactive notifications - track your meals without even opening the App
  • Siri Shortcuts - log your meals using Siri from you iPhone, Apple Watch or HomePod
  • Achievements to keep you motivated
  • Dark Mode
  • A focus on privacy. No sign up required. No ads or nasty tracking
  • Your data is your super power. Use it to gain intelligent insights about your eating habits


Moderation is a free download. The App (and its current features) will always be free, but additional functionality is planned for the future which can be purchased via a subscription. Some of these features are expected to be:

  • Custom meals
  • Customisation of appearance with themes and app icons
  • Adding tags to meals
  • Advanced insights
  • Water tracking

Press Coverage





Promotional Images




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Screenshots (with iPhone)

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Useful Links

All of the assets on this page can be downloaded below: